In the world today there are 36 million blogs (20th April), a number that doubles every six months. On average, a new blog is created each second. The data offered by the blogs adder Technorati (www.technorati.com), states that it scans daily 1.2 million “posts” or annotations, some 50,000 each hour. The phenomenon of blogs continues to increase with the passing of the months. The “blogosphere” is sixty times larger than it was three years ago.

Simply put, a weblog, or blog, is a web site easily created through free software in a few minutes. There authors write on themes that interest them and in which they see themselves as experts. There are distinct types: from personal diaries to those written by specialists in business, technology, cinema, sport, politics, humour, science and as well there mare many written by journalists and professionals in public relations.

In the weblogs, communication is bidirectional. Each visitor can “post” comments, expand or correct the information, generating true debates.

Today blogs are a real social phenomenon that has been introduced also in the world of large companies, representing a change and a new tool for corporative communication.

The General Administration’s Communications Committee thinks that the Marist Institute, already well represented on the web, cannot remain unaware of the growing phenomenon of blogs and has decided to create a MARIST BLOG.