Communications Centre and Experimental Agency
of the Marist Faculty at Fortaleza
* Amanda Leiria – Co-ordinator
* Marcos Lima - Design
* Gutemberg Bentemuller – Creation
Elaboration
1.
The elaboration of the logo started
from the idea of creating a pathway in the middle of
hearts. In the first logo, this pathway led towards
a distant heart and did not represent very well the
idea of mission.
2.
The idea was to work at the unity of
the planet, where a pathway forms a heart around the
Marist world. The logo symbolised this unity well but
it was too complex and was not very appealing visually.
3.
In using the idea of the union of hearts
in the whole Marist world, we obtain a better defined
logo.
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